
Gain the clarity and confidence you need to lead with proficiency without the weight of decision fatigue. Traci offers keynotes, workshops, and virtual programs for leaders and emerging leaders.




“Her High Stakes Leadership masterclass…was exceptionally engaging. Her conversational, lucid style and use of real-life examples captivated the audience. The members had Aha moments that resonated deeply with her talk and I highly recommend her for your keynote speech, conference, and seminars.”

Creator, SHE Framework
There was a time when Traci Ruiz stood at the crossroads of life-or-death decisions every single day. Retiring as one of the highest-ranking Latina police officers in the country, she excelled in high-stakes environments where every second mattered. From working undercover in high-risk narcotics investigations to training police officers tactical survival skills and de-escalation strategies, Traci’s ability to make precise, confident decisions became her superpower. Her success wasn’t just a result of natural talent—it came from rigorous training, extraordinary experience, unwavering integrity, and creative thinking.
Your moment is now. Whether you’re steering a merger, navigating uncertainty, overseeing mission-critical initiatives, or sharpening your decision-making edge, Traci will help you turn challenges into opportunities. Don’t let hesitation define your outcomes—take action today to lead with confidence.

In today’s fast-paced, high-pressure environment, leaders are increasingly faced with decisions that can have far-reaching consequences. Whether it’s navigating a financial crisis, making a strategic pivot, or responding to a public relations emergency, high-stakes situations demand clarity, confidence, and precision.
DOWNLOAD my complimentary report, The High Stakes Leadership Framework, which is a 6-step model designed to help leaders make informed and effective decisions under pressure. By following the DECIDE Model, you can transform uncertainty into opportunity, build trust among stakeholders, and emerge stronger in the face of challenges.

Elevating Team Performance with High-Stakes Leadership
"Traci Ruiz's de-escalation training was a game-changer for our organization. Her expertise empowered our team to work cohesively and effectively, even in the most demanding circumstances. Real-world insights were both practical and transformative."
- Joe Garcia, CEO
Catholic Charities of Ingham, Eaton & Clinton Counties


Inspiring Trust and Creating Safe Spaces
"Traci facilitated a workshop on Physical Safety and Emotional Resilience. Her expertise and engaging personality created a space for vulnerable sharing, deeply appreciated by participants."
- Traci C, President & CEO
ATHENA International


Transforming Safety Into Empowerment
"Traci's presentation on Physical Safety and Emotional Wellness was super informative. She provided specific tools I use daily. Her generosity and expertise are unmatched."
- Tammy Ramos, J.D.
Executive Director of LatinaVIDA

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